From a marketing standpoint, expand the focus of the website. The homepage markets stretching/flexibility, but if you consider all the information available on this site and all of the publications available through it, a broader topic is obvious: sports training. Just look at the forum topics. Only 5 of the 38 topics relate to stretching/martial arts. The other 33 topics relate to other aspects of training. Persons searching for effective sports training advice may pass this site by thinking that it is devoted almost exclusively to flexibility and/or martial arts. Instead of pitching primarily the stretching/kicking products, present the sports training products: Science of Sports Training, Children and Sports Training, Explosive Power and Jumping Ability, and the Gold Medal Mental Workout. To generate meaningful discussion in the forum, the site needs to appeal to a larger audience. I have other suggestions as well, if anyone's interested.
CSta
